LUCIANA VIEILLECROZE FRANCALANCI
branding, visual communication and photography agency
Strategic Branding, Digital Design & Visual Communication
Empowering visionary brands through tailored identity systems, impactful websites, and compelling creative direction.
Luciana Vieillecroze Francalanci graduated from Istituto Marangoni in Milan and Paris, where she studied Fashion Styling, Photography, and Fashion Business, later specializing with a Master's in Fashion Promotion, Communication & Digital Media. Throughout her career, she has collaborated with influencers, trend forecasters, and concept stores, and has assisted renowned maisons such as Christian Dior Couture, Elie Saab, Tara Jarmon, and Rick Owens.
In 2017, driven by her passion for design and communication, she founded her boutique creative studio LVF Studio in Saint-Tropez. The agency provides high-end consultancy in branding, graphic design, packaging, visual communication, and digital strategy, supporting both local and international clients in elevating their image with precision and creativity.
Dedicated to innovate, they create clean and remarkable designs, that help every business or individual project develop in its own manner, following the best path for its own growth.
We are website developers, branding experts and creatives that work passionately to connect personally to each of your projects
PHILOSOPHY
We live by love and creativity, making your designs and visual communication as ours.
We believe in individuality, personal connection with our clients and optimism to deliver you the best result.
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LATEST WORK
* Click the image to see more information
SERVICES
Branding
From Zero or to give a fresh start!
Brand/name creation, Visual Identity, mission and direction, Personality and Brand values, Logo design, Brand story telling (How you are perceived by your clients). Creative consultancy. Photography, Styling, and Concept styling.
Brand Strategy
How are you positioning yourself? Brand/Company strategy and Positioning of product or service, Brand Architecture, Innovation, Key target market, Competitive analysis and SWOT analysis
Digital & Web Design
Creation/Development of Website, Mobile and tablet friendly, Brand icons, Typography, Colour palettes, Creation of professional email address, Email marketing templates, Blogs,
E-Shop/Commercial platforms, Bookings, Classes, E-Books, and Portfolio E-Design... there is no limit!
Social Media & Digital Marketing
Instagram and Facebook consultancy and advice for posts regarding trends and identity, Visual direction, Customized designs, Content creation, Pinterest visual content organization
Graphic Design
Print & Packaging
Design solutions, Business cards, Packaging, Posters/Flyers, Lookbooks, Invitations, Product catalogues, Magazines, Brochures and Flyers. Thank you & Christmas cards, Stamp designs... and more!
Photography and Spatial Design
Lifestyle shoots, Product, Architecture & Food photography and styling. Spatial design and merchandise for exhibitions, showrooms and events
“The way you present yourself to your clients is branding. Even your personal style, it is all a reflection of the company/brand you are building”
*Services can be booked in English, French, Italian and Spanish.
AWARDS
Luciana Francalanci's works are exposed in Istituto Marangoni (campus: Milan and Paris), online on their websites and in street panels.
In 2014, she was awarded Best Portfolio in 2014 by Istituto Marangoni Milan.
And in 2017, she won a master in Fashion Promotion, Communication and Digital Media in Istituto Marangoni Paris, specializing her Digital and Communication skills in the Campus of Paris.
